Jo-Blo And BRUCE...
It takes a lot to look back on your career and shake your head in full view of a moviegoing audience, but Campbell pulls it off, and without making the whole affair feel like a dirge at that. My Name Is Bruce comes with energy to burn, bouncing off the walls with a steady stream of profanity and lowbrow gags that are all in good fun. Though his often zealous fans receive a good amount of ribbing, Campbell has saved the most savaging for himself. Name me any big-name Hollywood actor ready and willing to play himself as a drunkard who berates the handicapped and guzzles whiskey from his dog's bowl. There'll be winter advisory warnings in Hell before Sean Penn does that, but Campbell is loose enough to poke fun not only at himself but to hilariously play up the story's B-movie conventions. He's even brought some friends along for the party, as those putting in appearances include The Evil Dead's Ellen Sandweiss and Ted Raimi (brother of Sam), who appears in at least three roles, each one more stereotypical than the last.
My Name Is Bruce spends so much time lampooning terrible movies, viewers may forget that it's actually a pretty good one. There's plenty of humor and heart to go around, a self-aware silliness that translates into a much smarter picture than people will give it credit for. Bruce Campbell has made some stinkers in his time, but My Name Is Bruce is pure cinematic gold.