That's right, it's the straight dope from Moviecynics.com...
http://www.moviecynics.com/my-name-is-bruce-2007-new-movie-reviews/
MONEY QUOTE:
The best part about this film is Bruce Campbell himself. You’d think some moron in Hollywood would have figured out that Bruce’s persona from The Evil Dead sells. Sadly, no one except for the man himself seems to realize that this is the only role that Campbell can play and be actually interesting. Campbell delivers corny lines left and right and even references himself throughout the film, quoting lines from his other movies and occasionally bashing himself and the movies he has made in the process. It’s Campbell’s slick combination of self-mockery and faux ego that makes the film work.