Gratuitous TIMECOP insult aside (hey! I resemble that!), another pretty good MY NAME IS BRUCE review at --
http://www.quietearth.us/articles/2008/10/26/Deadmonton-08-Review-of-MY-NAME-IS-BRUCE
MONEY QUOTE:
My name is Bruce is the genius brainchild of cult movie star Bruce Campbell (Evil Dead, Alien Apocalypse) and Battlestar Galactica writer/producer Mark Verheiden (well, Verheiden also wrote Timecop but we won't go there). A brilliant piece of meta-cinema, the film stars Bruce Campbell as, well, Bruce Campbell - a vulgar, aging, divorced, cult nobody, who gets caught up in a real life adventure that very closely resembles a bad Bruce Campbell movie. And that's where the true genius lies in this otherwise imperfect film.
