Some of his complaints include high ticket prices, crummy theaters and noisy crowds. Well, I went to a brand new Imax theater up in Portland during the Christmas break to catch the new Mission Impossible movie. Tickets were $16.50 each, but the projection was perfect (this was digital Imax), the sound was roaring, the seats were new and reasonably comfortable, and you couldn't hear the crowd over the racket if you tried. $16.50 didn't strike me as that crazy a price for all those "pluses."
No, what I think has been hurting movies occurred before Mission Impossible 4 started. I'm talking about the previews, which were a numbing collection of ear-shattering explosions, slo-mo action and the same repetitive low-bass tone "brown note" signaling you're about to see something of devastating import. Usually another explosion. I can't tell you which previews I actually saw because they all seemed the same...
Now, two points before going forward. One, naturally you would attach previews for big action movies to something like Mission Impossible 4. Promoting "The Iron Lady" to this crowd would make about as much sense as promoting a Hostel movie before "We Bought A Zoo." Second, I'm pretty sure the action-packed movies being advertised will all turn out to be vaguely dissimilar from on another. But you'd never know it from the cookie cutter previews, which hit all the same (very low) notes.
Oddly enough, the best action sequence in Mission Impossible 4 featured no CGI blasts, but instead was a visually clever and dynamic sequence set inside a mechanized parking lot (!). So there ARE still ways to change up the formula. Maybe if the previews reflected some of this ingenuity as opposed to making every friggin' movie look like the same ol' same ol', attendance would go up!