The Baltimore Sun Goes BRUCE CRAZY
The film has the on-screen Campbell, an obnoxious twit who abuses fans as much as he abuses the craft of acting, recruited by the residents of Gold Lick, Ore., to save them from a vengeful Chinese demon, the dreaded Guan-di, whose specialty is decapitating his victims. Campbell at first thinks the whole thing is a joke engineered by his agent and, when he finds out it's all too real, does what any God-fearing actor would do in a similar situation. He runs.
Of course he comes back, and there's a climactic showdown of sorts. It's all played for good-natured laughs (at one point, a disgusted townie asks Campbell, "Don't you have a bad movie to make?") and the supporting cast, especially Grace Thorsen as the potential love interest, has great fun being in on the jokes. Evil Dead this isn't - but then, what is?