I do my fair share of airline travel, so I get my fair share of promotional offers from various carriers. Some make sense ("Las Vegas Package deal!"), but some are... strange. This morning, for instance, one of the airlines offered a great one way deal, $59 from L.A. to San Jose.
I don't fly often enough to San Jose (as in "never") to know if that's a great deal or not, but... how is that supposed to work? You're at your computer one morning, see a low one-way fare to San Jose, and go, "you know what, I've always wanted to move to San Jose, and this cheap one way fare is the push I needed!" I'm sure some sophisticated advertising genius can explain the "why" of this, but I'm just... confused...